Identify whether you have warm, cool, or neutral undertones.
Fair skin tones look stunning with true reds and pinkish-reds, while medium skin tones can pull off deeper reds with berry undertones. Darker skin tones shine with deep, rich reds and brick reds.
Begin your search with a classic, universally flattering red lipstick like a true red shade with neutral undertones.
If you have warm undertones, try orange-based reds like coral or tomato reds.
Choose a finish that matches your style and occasion. Matte red lipsticks provide a bold, long-lasting look.
Visit makeup counters or beauty stores to swatch different shades on your wrist or directly on your lips.
Look for red lipsticks that have good color payoff and buildable pigmentation.
Pay attention to the lipstick's formula. Opt for moisturizing or hydrating formulas if you have dry lips.