How to Apply Goth Makeup: A Simple Step-by-Step Tutorial for Beginners

Goth makeup isn’t just about dark lipstick and eyeliner—it’s a form of bold self-expression that celebrates contrast, drama, and individuality. Whether you’re drawn to the aesthetic for its artistic roots or simply love a bold, moody vibe, learning how to apply goth makeup gives you the power to create a striking, mysterious look that’s entirely your own.

The good news? You don’t need to be a pro makeup artist to master this style. With the right tools, a little practice, and some creativity, anyone can rock a flawless goth makeup look—even if you’re brand new to makeup.

What Is Goth Makeup?

Goth makeup is a bold, expressive cosmetic style rooted in the gothic subculture, which emerged in the late 1970s and early ’80s alongside gothic rock music. It’s characterized by dark, dramatic elements—think smoky eyes, pale skin, black or deep-toned lips, and an overall moody, artistic aesthetic.
Unlike traditional beauty trends that emphasize warmth and brightness, goth makeup leans into contrast, mystery, and intensity. While it may appear theatrical, it’s a form of personal expression that blends creativity with attitude, often influenced by punk, Victorian, steampunk, or horror themes. Goth makeup is not just a look—it’s a mood.

Prep Like a Pro: The Right Base for Bold Makeup

Before you dive into the dark shades and smoky details, prepping your skin properly will help your makeup apply smoothly and last longer.

Steps to Prep Your Skin

• Cleanse and moisturize to create a smooth, hydrated canvas
• Apply a matte-finish primer to reduce shine and help makeup adhere
• Use a lightweight foundation in your natural skin tone or one shade lighter for a classic gothic base
• Set with a translucent or pale powder for a velvety, matte finish

Pro Tip: Goth makeup often looks best on a slightly paler base, but avoid going too light or chalky unless you’re intentionally going for a vampiric effect.

Eyes That Haunt: Building the Perfect Smoky Eye

The eyes are the heart of a goth look—dramatic, intense, and hauntingly beautiful. Here’s how to create that signature smoky, mysterious vibe:

What You’ll Need

• Matte black or charcoal eyeshadow
• Deep burgundy, purple, or maroon shadows (optional for added dimension)
• Black gel or kohl eyeliner
• Volumizing black mascara
• Optional: False lashes for extra drama

Step-by-Step

1. Start by applying a matte black shadow across your eyelid, blending it into the crease
2. Use a clean brush to soften harsh edges for a smoky gradient
3. Add depth with burgundy or plum shadow around the outer corners
4. Line your waterline and upper lash line with a black pencil or gel liner
5. Smudge the lower lash line with black or deep brown shadow
6. Finish with 2–3 coats of volumizing mascara

Beginner Tip: If blending seems hard, apply a neutral brown shade in the crease first—it helps transition the black shadow more smoothly.

Lips That Speak Volumes: Choosing the Perfect Gothic Lip

Whether you want to go for a bold black pout or a classic deep red, gothic lip colors are all about intensity.

Top Goth Lipstick Shades for Beginners

• Deep plum
• Black cherry
• Matte black
• Blood red
• Dark navy or gray (for experimental looks)

Application Tips

• Exfoliate and moisturize lips beforehand
• Use a lip liner to prevent bleeding
• Apply lipstick with a brush for precision
• Blot and reapply for long wear

Pro Tip: Add a tiny bit of black eyeshadow to the center of your lips for a gothic ombré effect.

Sculpt and Shade: Contouring the Gothic Way

Contouring adds definition and that slightly sunken, ethereal edge to a goth look. It’s subtle but powerful when done right.

How to Contour for a Goth Look

• Use a cool-toned contour powder (avoid anything too orange)
• Lightly sculpt your cheekbones, temples, and jawline
• Add a touch of grey shadow to the hollows of your cheeks for a more dramatic, undead appearance
• Highlight with a pale shimmer or pearl tone on the high points of the face

Optional: A soft flush of plum or cool pink blush adds depth without disrupting the mood.

Finishing Touches: Brows, Nails & Extras

The details matter. Strong, sculpted brows and edgy extras can take your goth look to the next level.

Suggestions

• Fill brows with a dark brown or black powder/pencil, keeping the shape defined but not overly blocky.
• Consider sharp black nails or deep burgundy polish
• Add gothic accessories like chokers, studs, or lace for a complete look

If you’re feeling adventurous, play with face gems, subtle face tattoos (temporary), or white eyeliner details for a modern twist on traditional goth.

Quick Goth Makeup Routine for Everyday Wear

Not ready for a full-face transformation? Here’s a 5-step minimalist goth routine:

• Pale matte foundation + powder
• Black eyeliner wing or smudged lower lash line
• Single dark lipstick (matte plum or black)
• Light contouring with cool-toned bronzer
• Defined brows and one coat of black mascara

Perfect for work, casual wear, or a quick transition from day to night.

Own the Look: Final Thoughts

Goth makeup is more than just dark eyeshadow and lipstick—it’s a creative, empowering statement. Whether you’re experimenting for the first time or embracing it as part of your style, this look offers endless room for personalization. Start simple, play with shadows, and don’t be afraid to go bold. With every stroke, you’re not just applying makeup—you’re expressing identity.