Top 11 UK Beauty Influencers On Instagram In 2024

January 17, 2024 by Poornima Joshi

In a world where beauty standards continue to evolve, a cadre of influential individuals has emerged, reshaping the landscape of the beauty industry. These trendsetters are not just about showcasing flawless makeup or skincare routines; they are visionaries, entrepreneurs, and educators redefining beauty norms and inspiring millions worldwide. Here, we delve into the profiles of some top-tier beauty influencers in the UK who are not only shaping trends but also championing diversity, sustainability, and inclusivity in the beauty realm.

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Top 11 UK Beauty Influencers On Instagram

1. Pat McGrath

About Influencer: Dame Patricia Ann McGrath DBE, a renowned British makeup artist hailed as one of the most influential in the world. Her innovative artistry has earned her recognition in Time’s 100 most influential people list. McGrath’s brand, PAT McGRATH LABS, celebrates self-expression and individuality, inspiring makeup artists worldwide.

Key Highlights

Awarded Damehood in the Queen’s New Year 2021 Honours List.
Dedication to Makeup Artists everywhere, advocating perseverance and creativity.

Follower Count: 5.6M
Instagram Profile: https://www.instagram.com/patmcgrathreal/
Website: https://www.patmcgrath.com/
YouTube: https://www.youtube.com/@patmcgrath5600

2. Lisa Eldridge

About Influencer: Lisa Eldridge, an English-New Zealand makeup artist, author, and YouTuber. Her professional journey began with Elle magazine, working with iconic models like Cindy Crawford. Eldridge’s expertise spans vintage makeup, a New York Times bestselling book, and a BBC beauty history documentary series.

Key Highlights

Collaborations driven by personal preferences, not sponsored content.
Expertise in vintage makeup, evidenced by a bestselling book and documentary series.

Follower Count: 1.9M
Instagram Profile: https://www.instagram.com/LisaEldridgeMakeUp
Website: https://www.lisaeldridge.com/
YouTube: https://www.youtube.com/lisaeldridge

3. Jamie Genevieve

About Influencer: Founder of VIEVE, a Scottish makeup artist, and digital creator. Jamie Genevieve’s journey is marked by setting and achieving significant milestones. Her brand showcases her creativity, representing a dream turned reality.

Key Highlights

Featured in Forbes 30 Under 30 list, an achievement reflecting her journey’s progress.
Represents a fusion of business acumen and creative artistry in the beauty domain.

Follower Count: 1.3M
Instagram Profile: https://www.instagram.com/jamiegenevieve/
Website: https://www.vieve.co.uk/
YouTube: https://www.youtube.com/jamiegenevieve

4. Patricia Bright

About Influencer: A female fashion, beauty, and hair channel offering tutorials and lifestyle content. Patricia Bright’s platform extends beyond beauty, incorporating style advice and life guidance.

Key Highlights

Diverse content covering fashion, beauty, and life advice, resonating with a wide audience.
Emphasizes personal style and life wisdom, catering to multifaceted interests.

Follower Count: 1.2M
Instagram Profile: https://www.instagram.com/patriciabright/
Website: https://www.patriciabright.co.uk/
YouTube: https://www.youtube.com/@PatriciaBright

5. Kate Hutchins

About Influencer: A London-based influencer diving into fashion, beauty, and lifestyle. Kate Hutchins’ content encapsulates a mix of high-street and high-end fashion, featuring a blend of aspirational and attainable styles.

Key Highlights

Showcases diverse fashion from high-street to high-end, catering to varied preferences.
Regularly tests and recommends makeup and skincare products, integrating them into daily routines.

Follower Count: 1.4M
Instagram Profile: https://www.instagram.com/kateehutchins/
Website: https://www.kate-hutchins.com/home
YouTube: https://www.youtube.com/c/KateHutchins

6. Katie Jane Hughes

About Influencer: Katie Jane Hughes, a British celebrity and editorial makeup artist, embodies a passion for the transformative power of beauty. Her global community embraces self-expression, emphasizing embracing imperfections and individuality.

Key Highlights

Creates a safe space for beauty lovers worldwide to experiment with styles and techniques.
Promotes embracing imperfections and uniqueness, fostering a supportive beauty community.

Follower Count: 884K
Instagram Profile: https://www.instagram.com/katiejanehughes/
Website: https://www.katiejanehughes.com/
YouTube: https://www.youtube.com/@KatieJaneHughes

7. Caroline Hirons

About Influencer: A skincare enthusiast, Caroline Hirons, a qualified aesthetician, writer, and skincare advocate, is often regarded as the “queen of skincare.” Her expertise and advocacy extend to various beauty-related organizations and initiatives.

Key Highlights

Advocates for skincare education and awareness through her expertise and affiliations.
Engages with a wide audience, promoting skincare as an essential aspect of self-care and well-being.

Follower Count: 732K
Instagram Profile: https://www.instagram.com/carolinehirons/
Website: https://www.carolinehirons.com/
YouTube: https://www.youtube.com/@CarolineHirons01

8. Freya Killin

About Influencer: An established fashion, beauty, and lifestyle creator with a highly engaged following across multiple platforms. Freya Killin’s ability to merge high-end and high street fashion has earned her a devoted fan base.

Key Highlights

Showcases a seamless blend of high-end and affordable fashion, resonating with a wide audience.
Engages with followers through diverse content, influencing fashion and beauty choices.

Follower Count: 801K
Instagram Profile: https://www.instagram.com/freyakillin/
YouTube: https://www.youtube.com/@Freyakillin1

9. Atarah Mayhew

About Influencer: An English TikTok star known for makeup tutorials, including casual looks, unconventional designs, and informative content on creating costume looks, garnering millions of views.

Key Highlights

Shares diverse makeup tutorials and beauty hacks, engaging a wide audience on TikTok.
Known for creative and unconventional makeup styles, captivating viewers’ attention.

Follower Count: 658K
Instagram Profile: https://www.instagram.com/atarahmayhew/
YouTube: https://www.youtube.com/c/AtarahMayhew

10. Kaiser Coby

About Influencer: Widely recognized for themed makeup tutorials on her YouTube channel. Kaiser Coby began her channel in 2016 and has amassed a substantial following with natural makeup tutorials.

Key Highlights

Creates themed makeup tutorials, showcasing versatility and creativity in makeup styles.
Active on social media platforms, engaging with a growing audience interested in makeup artistry.

Follower Count: 334K
Instagram Profile: https://www.instagram.com/kaisercoby/
YouTube: https://www.youtube.com/c/kaisercoby

11. Lily Clark

About Influencer: A renowned Instagram star and YouTuber known for sharing fashion, beauty, interiors, and travel content. Lily Clark’s aesthetic appeal and engaging content have garnered her a significant following.

Key Highlights

Showcases neutral, minimal fashion along with beauty, interiors, and travel content.
Captivates audiences with an aesthetic appeal, offering lifestyle inspirations.

Follower Count: 223K
Instagram Profile: https://www.instagram.com/lilyisabellaclark/
YouTube: https://www.youtube.com/@lilyclark

These UK-based beauty influencers epitomize a diverse tapestry of talent, expertise, and individuality. With their unique styles, unwavering passion, and commitment to fostering beauty inclusivity, they continue to captivate and inspire millions globally, leaving an indelible mark on the beauty industry in 2024 and beyond.

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