Important: This article is for informational purposes only. Please read our full disclaimer for more details.
Maintaining dyed platinum blonde hair isn’t just about keeping the color bright—it’s about protecting the strands from breakage, brassiness, and dryness. Since bleaching strips hair of its natural pigment and moisture, your aftercare routine is key. The right products can preserve tone, nourish damaged ends, and enhance shine.
How to Choose Must-Have Products for Dyed Platinum Blonde Hair
- Look for Purple or Blue Pigments: These neutralize yellow and brassy tones, keeping your blonde bright and cool-toned.
- Opt for Sulfate-Free Formulas: Sulfates can fade color faster and dry out processed hair.
- Prioritize Deep Moisture: Choose masks and conditioners with hydrating ingredients like argan oil, keratin, and shea butter.
- Use Heat Protectants: Bleached hair is more fragile, so shield it during styling with a quality thermal protectant.
- Pick Strengthening Products: Ingredients like proteins and amino acids help reinforce damaged hair structure.
- Avoid Heavy Oils: Lightweight serums or mists prevent buildup and preserve the icy tone of platinum hair.
Top 6 Products For Dyed Platinum Blonde Hair
1. Paul Mitchell Platinum Blonde Shampoo
This iconic purple shampoo neutralizes brassiness while gently cleansing and softening platinum, grey, or white hair. It’s enriched with reparative hydration to help maintain smooth, luminous strands.
Key Benefits
- Removes yellow and orange tones for a cooler blonde
- Moisturizes and softens damaged, color-treated hair
Pros
- High toning power with minimal dryness
- Safe for daily use to refresh color
Cons
- Heavy pigmentation may stain towels or skin
- May slightly dry hair if overused
How to Use
- Shampoo with regular cleanser first
- Apply the purple shampoo thoroughly
- Leave on for 1–3 minutes, depending on brass level
- Rinse well and follow with conditioner
2. L’Oreal Paris EverPure Brass Toning Purple Shampoo
A sulfate-free formula made to neutralize yellow tones in platinum and bleach-treated hair while maintaining hair hydration. Frequently recommended for gentler toning by stylists.
Key Benefits
- Mild toning for regular maintenance
- Sulfate-free to protect treated strands
Pros
- Excellent for daily or weekly upkeep
- Gentle blend ideal for dry or damaged hair
Cons
- Toning effect is subtle; may need longer use
- Lather may be lighter than salon-grade formulas
How to Use
Wet and wash hair with regular shampoo
Apply toning shampoo, focusing on brassy areas
Leave for 2–5 minutes, depending on desired tone
Rinse and follow with conditioner
3. Kristin Ess The One Purple Shampoo
Celebrity-endorsed and salon-recommended, this budget-friendly formula deeply tones yellow and brassy hues in platinum blonde hair while enhancing softness and shine.
Key Benefits
- Buildable violet pigment neutralizes brassy tones
- Gentle sulfate- and paraben-free formula
Pros
- Affordable and effective for long-term use
- Leaves hair conditioned and glossy
Cons
- Overuse may deposit a violet hue
- May not correct strong brass in one use
How to Use
- Mix with regular shampoo or use alone
- Apply evenly to damp hair
- Leave on 3–10 minutes, monitoring tone
- Rinse thoroughly and condition afterwards
4. Amika Bust Your Brass Blonde Purple Shampoo
Ranked among top toning shampoos by expert reviewers (PEOPLE, etc.), this formula brightens cool blondes while nourishing with mango and shea butter.
Key Benefits
- Neutralizes brassy tones swiftly
- Deeply moisturizing for dry or damaged strands
Pros
- Rich lather and fresh scent
- Works fast—brass fades after one wash
Cons
- Premium price point
- Heavy for very fine hair
How to Use
- Wet hair and apply a small amount
- Lather and leave for 2–5 minutes
- Rinse thoroughly
- Use once a week to maintain tone
5. Fudge Clean Blonde Violet Toning Shampoo
A favorite for its gentle yet effective toning ability, neutralizes warmth in bleached and platinum hair without overdrying, recommended in expert reviews.
Key Benefits
- Smooths and hydrates fragile bleached hair
- Leaves hair feeling soft and less prone to frizz
Pros
- Refreshing fragrance and rich foam
- Affordable and widely available
Cons
- May not fully tone heavily yellow hair
- Requires complementary conditioner for best hydration
How to Use
- Apply to wet hair, working into a lather
- Leave on for 2–3 minutes
- Rinse thoroughly
- Use 1–2 times weekly
6. RUSK Deepshine PlatinumX Brightening Shampoo
Brightens and tones platinum, silver, or white hair while providing a color boost and smoothing finish. Vegan and free from harsh ingredients.
Key Benefits
- Gently eliminates brassy tones
- Enhances shine without stripping moisture
Pros
- Color-safe vegan formula
- Affordable toning solution
Cons
- Mild toning may need regular use
- Scent may be too subtle for some users
How to Use
- Shampoo hair thoroughly
- Apply platinum shampoo and massage
- Leave on 1–3 minutes
- Rinse and use a hydrating conditioner
Dyed platinum blonde hair demands more than just basic care—it needs targeted solutions to combat brassiness, dryness, and breakage. By choosing the right shampoos, conditioners, serums, and protectants tailored to your tone and hair type, you can keep your icy blonde vibrant, healthy, and strong. Invest wisely and your platinum look will shine longer.
